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The Fit to Grit CastAuthor: Zachary Colman
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry. We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit. Language: en-us Genres: Business, Entrepreneurship, Health & Fitness, Mental Health Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Google Ads Outperform Meta | Built to Grow Podcast w/ Tim Lyons & Zach Colman
Tuesday, 9 December, 2025
Send us a textIf your “leads” don’t pick up the phone, never remember opting in, or text back with a quick stop, you’re not imagining things. We dig into why so many fitness businesses are seeing Meta performance tank and why search intent on Google consistently brings in people who actually want training, not just another dopamine hit in their feed.With Zach Coleman in the studio, we break down a no-fluff playbook for turning Google into a dependable lead engine. We compare interruption vs intent, then walk through the campaigns that matter most for gyms: branded search, local “near me” keywords, and performance-focused structures that respect the finite demand in your market. You’ll hear how dynamic call tracking and source-level reporting end the attribution guessing game, letting you see exactly which clicks became calls, consults, and clients. We also dig deep on Google Business Profile and the local map pack, where proximity and reviews drive trust and foot traffic faster than a thousand boosted posts.You’ll get practical review tactics that compound: start with longtime clients, ask daily in small batches, write real responses, and tie reviews to referral incentives to attract more members who already fit your culture. Expect occasional review purges and keep stacking legitimate proof. We share current ROAS results, why we’re shifting budget from Meta to Google, and how to set expectations for seasonal demand without overspending.If you’re ready to stop guessing and start selling, this one gives you the structure, tools, and language to make the switch with confidence. Subscribe, share this with a fellow gym owner, and leave a review to let us know which tactic you’ll test first.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
