Ecommerce: The Hammersley Brothers Ecommerce Podcast

Author: The Hammersley Brothers

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Ecommerce: Revenue Per Visitor Explained
Episode 290
Wednesday, 6 May, 2026

This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads. It’s not always a traffic problem. It’s usually a revenue per visitor problem. Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth. In this episode: What revenue per visitor actually means How it directly impacts your ROAS and ad performance Why is the conversion rate alone is misleading The relationship between AOV, conversion rate, and revenue per visitor Why your ads might not be the real problem The easiest lever to improve revenue per visitor quickly Real examples of how improving this metric changes everything Why most ecommerce stores are under-optimised Fix this one number, and your entire store performs differently. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant 2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786