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Local Marketing SecretsAuthor: Danny Leibrandt
Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Chris Palmer: What's Actually Working in Local SEO Right Now (200+ Client Insights)
Monday, 19 January, 2026
In this episode of Local Marketing Secrets, Dan Leibrandt interviews Chris Palmer, one of the most hands-on SEO practitioners in the industry who runs a top YouTube channel on local SEO with over 40,000 subscribers and manages 200+ client accounts. Chris has been in the trenches of local search for over 15 years, specializing in Google Business Profile optimization, technical SEO, and real-world testing to discover what actually moves the needle for local businesses.Chris breaks down his complete local marketing strategy, revealing why ads should come before SEO, how to dominate Google Maps with strategic location placement, and the exact link-building approach that works in 2026. He shares controversial tactics like ranking pages with all zeros to prove SEO is just math, explains why category-specific backlinks matter more than domain authority, and demonstrates how to reverse-engineer competitor rankings using tools like Cora and SEMrush. Chris also discusses the truth about AI overviews, why chat GPT won't replace Google for local search, and how to build true authority through multi-vector optimization across text, video, audio, and social platforms.The conversation covers everything from Google Business Profile strategies and service area business tactics to the future of local search and why consistency beats chasing shiny objects. Chris shares actionable insights on citation building, press releases, open redirect links, text fragments, and how to show up in AI overviews. Whether you're a local business owner, pest control company, home service provider, or digital marketing agency, this episode delivers the real-world local SEO tactics and strategies you need to generate more leads and dominate your local market in 2026.Chris Palmer, Founder of chrispalmer.org:Website: https://chrispalmerseo.orgYouTube: @chrispalmerseo LinkedIn: https://www.linkedin.com/in/chrispalmermarketing/Dan Leibrandt, Host of Local Marketing Secrets:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Chris Palmer03:08 Current Trends in Local SEO08:08 Investing in SEO: When and How09:09 The Importance of Google Business Profile10:21 Website Strategies for Local Lead Generation16:23 Testing and Experimentation in SEO18:51 The Evolving Role of Links in SEO20:25 The Impact of Social Media on SEO26:31 AI and Its Relation to SEO28:41 The Evolution of SEO Strategies30:50 Local SEO: The Importance of Data31:54 Link Acquisition Tactics for Local Businesses37:19 Leveraging Google Business Profiles44:09 The Future of Search: Trends and Predictions49:04 Consistency is Key: Building Authority Over Time53:50 Like and Subscribe!#localseo #localseoexpert #localsearch #localseotips #localmarketing
