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Start Global Insights: Global Sales, Local's Expertise, Actionable Case StudiesAuthor: Dmytro Shvets, Global markets expert
Welcome to the Start Global Insights. The podcast for businesses looking to expand globally. On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets. Lets find together the answers to the questions: How to prepare your business for international expansion? How to select proper focus markets? How to get market insights and research new markets? How to find proper local partner and start your sales? And many others Join us on this show and get answers about international trade directly from local players and global expansion experts. Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How to Export to Australia: Market Entry Secrets with local expert
Episode 49
Tuesday, 17 February, 2026
Australia is often perceived as a remote market, but for international businesses, it represents one of the most affluent and high-growth opportunities in the world.In this episode of Start Global Insights, host Dmytro Shvets interviews Marcus Alexander, Managing Partner of Codu Group, to reveal how international brands can break into the Australian market.What You Will Learn:The "Home of Duopolies": Why the Australian retail landscape is dominated by a few massive players and how to navigate them.The DIY Goldmine: Why high labor costs for tradespeople drive Australians to do it themselves, creating a massive demand for raw materials and tools.3 Routes to Market: The pros and cons of going direct to retailers, hiring international agents, or finding a local distributor.Supply Chain Diversification: Why Australian retailers are actively looking to move away from Chinese dependency and why "Made in Europe" carries a significant price premium.Aussie Business Culture: Why a relaxed, partnership-focused "have a go" attitude wins over a formal suit-and-tie pitch.Timestamps:03:30 – Overview of the Australian DIY market.08:00 – 3 Strategies for entering the Australian market.10:45 – The "Art of the Cold Call" and the element of surprise.15:00 – Perception of European vs. Chinese quality.19:40 – Private label vs. own brand entry.23:50 – Using annual reports to read a retailer's strategy.26:00 – Navigating Australian business culture.30:45 – Using Australia as a bridge to New Zealand.LinkedIn profiles:Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Guest, Marcus Alexander https://www.linkedin.com/in/marcus-alexander-aa560224/Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.Spotify: https://rebrand.ly/SGISpotifyRSSApple podcasts: https://rebrand.ly/SGIAppleRSSYouTube: https://rebrand.ly/SGIYTRSSIn your browser: https://rebrand.ly/SGISGRSSFeedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.bizDevelop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/
