Automation Unplugged Podcast

Author: Ron Callis

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
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Language: en

Genres: Business, Entrepreneurship, Technology

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#349: Selling Emotion, Not Gear — Mastering the Luxury Experience with Doug Dushan
Episode 349
Wednesday, 1 April, 2026

SHOW NOTES In this episode, Doug and I discussed: How his background in luxury goods like wine and art allows him to connect emotionally with affluent clients and sell a lifestyle rather than just technical gear. The strategic challenge of scaling a business while maintaining the high-touch, personalized "owner experience" that luxury clients expect. Why he uses his viral social media presence as a form of "social proof" to build credibility and reach the next generation of technology consumers. Doug brings a wealth of experience in high-end integration and a unique perspective on the intersection of culture and technology. So settle in and enjoy my conversation with Doug Dushan. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.