I Love Marketing

Author: Joe Polish and Dean Jackson

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
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Language: en-us

Genres: Business, Education, How To, Marketing

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Lead Conversion Mastery LIVE: The Nine Word Email with Joe Polish and Dean Jackson - I Love Marketing Episode #472
Episode 472
Thursday, 9 April, 2026

Dean Jackson and Joe Polish go live with Entrepreneurs to share the one strategy that keeps working... The Nine Word Email. With real stories, hot seats, and the "mouse brain" insight, they show why simple, personal marketing still wins. Here's a glance at what you'll learn from Joe and Dean in this episode: Why the most powerful email strategy most marketers know about is also the one they're most reluctant to send, and the mindset problem behind the hesitation The two prime directives of a mouse and why Dean says they explain virtually every buying decision your prospects are making right now, including the reason your last campaign probably didn't land the way you expected How a trade show operator sent one text message while literally packing up the booth and generated thousands of dollars in orders from people already on planes flying home The difference between a nine word email that starts a real conversation and one that reads like a salesperson wearing a casual disguise, and exactly how to tell them apart Three live hot seats where Dean and Joe build a nine word email in real time: a medical director company, an AI compliance lawyer, and a St. Lucia adventure tour operator who can't get a list of people on a cruise ship Why Dean says a compelling offer is ten times more powerful than a convincing argument, and what that means for the conversation you're actually trying to start If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.