SaaSBoomi

Author: Suresh Sambandam, Arvind Parthiban, Varun Shoor

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping Indias SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500 SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow Brings in top 2 unique insights from founder's who have scaled 2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako) All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcast Apple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogle Spotify - https://spoti.fi/3LLJAaC LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at hello@saasboomi.com
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4
Episode 4
Sunday, 3 March, 2024

Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world.This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai, offering a unique perspective on leveraging AI to build a robust social presence and the strategic importance of identifying your Total Addressable Market (TAM) early on.Get a glimpse into product-led growth strategies that attract leads organically, and the critical decision-making between inbound and outbound marketing based on the stage of your company and the current market demands. The episode draws inspiration from Freshworks' success, showcasing how optimizing AdWords strategy and managing lead quality can scale a business from serving SMBs to mid-market enterprises.Join us for this engaging and insightful session, designed for both budding entrepreneurs and seasoned marketers looking to navigate today's dynamic digital landscape with confidence and creativity. Key Takeaways:1:13 - Content Marketing Revolution: AI's Role3:40 - Ramesh's Journey: Freshworks to Google5:33 - Highperformer.ai: A Strategic Odyssey8:49 - Startup Success: Unlocking TAM13:11 - Growth Hacking with Free Tools21:07 - Scaling Up: From SMB to Worldwide23:58 - Lead Quality: Marketing vs. Sales Dynamics28:10 - The Lead Conversion Debate29:51 - The Inbound Marketing Roadmap: Strategic Insights32:06 - Advanced Tactics in Lead Generation40:39 - GenAI: Transforming Marketing Workflows43:55 - SEO Evolution: The AI Content ImpactKey Mentions:ChatGPTFreshworksGoogleAdWordsLinkedInSalesforceSora.ai