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Cannabis Marketing LiveAuthor: Jake Litke
Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands.Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper. Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industrys top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, youll get actionable insights you can put to work today and the inspiration to stay ahead in a rapidly changing market. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The 2026 Cannabis Marketing Survival Guide: State-by-State Playbook
Episode 2
Friday, 6 February, 2026
State market maturity determines your cannabis marketing strategy. What works in an early-stage market won’t work in a mature or highly competitive environment. As cannabis market growth accelerates across the U.S., operators need a 2026-ready strategy that adapts to each stage of maturity.This webinar breaks down the essential frameworks for three distinct maturity tiers:Pre-Launch & New Markets: Build the right foundation before your doors open and avoid costly early mistakes.Growth Markets: Scale smart as competition heats up, regulations stabilize, and dispensary growth accelerates.Mature Markets: Cut through the noise and capture market share in crowded statesWho Needs a 2026 Cannabis Marketing Strategy?Dispensary Owners & Operators planning expansion or looking to optimize current marketsMSO Marketing Teams managing multi-state campaigns across varying regulationsCannabis Brand Marketers navigating retailer relationships and direct-to-consumer strategiesNew Market Entrants preparing to launch in emerging marketsMarketing Directors seeking compliant, measurable strategies to justify their budgetMarkets: CA, CO, WA, OR, MIWhen everyone's advertising, how do you stand out in 2026?In mature markets, the rules have changed. You're no longer competing on novelty; you're competing on precision, brand loyalty, and operational excellence. This section of the webinar focuses on advanced cannabis marketing strategy principles designed for high-density, high-competition environments.Learn How To:Leverage advanced audience segmentation beyond basic demographicsOptimize your marketing mix when CTV, DOOH, and digital all compete for budgetBuild defensible competitive moats through data and customer retentionUse predictive analytics to identify your highest-value customersKey Discussion Topics:How mature operators are approaching cannabis budget allocation for 2026The shift from acquisition-first to retention-first strategiesCompetitive positioning when 10+ dispensaries are within 5 milesAttribution modeling in states with established e-commerce ecosystemsYou've won a license in a new state. Now what?Expanding into a new market is expensive and risky. The operators who succeed enter with a clear go-to-market plan that accounts for local regulations, competitive dynamics, and customer education needs. Learn How To:Conduct rapid competitive analysis, including product mix and pricing vs competitorsBuild compliant pre-launch awareness campaignsBuild strong merchandising and brand foundations before scaling mediaPrioritize marketing channels based on state-specific regulationsEstablish measurement frameworks from day oneKey Discussion Topics:Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/
