The Application with Allison Turcio

Author: Allison Turcio

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isnt just about keeping pace with the market it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institutions marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
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Language: en

Genres: Business, Education

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Ep. 85: From “Apply Now” to “I Belong Here”: Personalization That Wins Students
Episode 85
Tuesday, 16 December, 2025

What if your university’s marketing felt as irresistible as a Spotify playlist? That’s exactly what Lauran Hundshamer, VP of Enrollment and Marketing at St. Catherine University, is building. Instead of relying on tired “apply now” email blasts, her team is delivering personalized portals, layered communications, and behavior-driven outreach that moves students to act. The payoff is clear: campus visits are soaring, engagement is climbing, and enrollment is growing across every program. Tune in to discover the playbook for making personalization a reality on your campus.Join us as we discuss:[4:23] Portals and what an individualized student experience looks like[11:00] Steps to move from spray-and-pray to individualized outreach[21:20] AI tools and surveys that deepen personalizationCheck out these resources we mentioned during the podcast:LoperTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.