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Hey Fundraiser!Author: Mary Petersen
Join Mary Petersen as she shares inspiring and actionable advice for the busy nonprofit fundraiser WWW.HEYFUNDRAISER.COM Language: en Genres: Business, Courses, Education, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Know When Someone Is Ready to Be Asked for a Major Gift
Friday, 16 January, 2026
In this podcast episode, Mary Petersen discusses the critical signals that indicate when a donor is ready to be asked for a major gift. She emphasizes the importance of understanding engagement, values alignment, capacity, timing, and ownership signals. By recognizing these signals, fundraisers can approach potential donors with confidence and integrity, ensuring that the ask feels natural and appropriate. Petersen also introduces the concept of permission-based fundraising, which helps build a relationship that leads to successful major gift solicitations. Finally, she provides a scoring system to assess donor readiness and encourages fundraisers to focus on the right prospects to achieve their goals.#majorgifts #fundraising #permission-based fundraising #philanthropy #donorrelationships Stop having “nice meetings” that go nowhere. If you want meetings that end with momentum (next step + timeline + clarity), start here: 🔥 Major Donor Meeting Mastery — my step-by-step system for better donor meetings. 📘 Mary's book — grab the framework and major gift ask scripts. 🎥 Momentum Webinar — learn the core strategy in one sitting. 💻 Connect with Mary Petersen Website: www.heyfundraiser.com YouTube: @heyfundraisers Instagram: @heyfundraiser LinkedIn: Mary Petersen Email: mary@heyfundraiser.com
