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That Solo Life: The Solo PR Pro PodcastAuthor: thatsololife
That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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One PR Pro Shows There is Purpose in the Press
Episode 337
Monday, 11 May, 2026
Episode 338: One PR Pro Shows There is Purpose in the Press With Candice Smith, MEd, Founder & Chief Strategist @ French Press Communications Episode Summary Running an independent public relations business requires more than just excellent communication skills. You need a solid strategy, a growth mindset, and a commitment to continuous learning. In episode 338 of That Solo Life, hosts Karen Swim, APR and Michelle Kane sit down with Candice Smith, MEd, to explore how educational frameworks can transform your solo practice. Candice brings a unique perspective to the table, blending her background in education with extensive experience in communications. We discuss the importance of structuring your business to support both your personal goals and your clients' success. The conversation covers practical ways to implement better systems, the value of defining your core services, and how to position yourself as an authority in your niche. Whether you are just starting your independent journey or looking to scale your existing practice, this episode provides actionable advice to help you build a sustainable business. Candice shares her proven strategies for managing client expectations and creating workflows that save time and reduce stress. We also dive into the psychological aspects of running a solo business, addressing how to overcome self-doubt and step fully into your role as a trusted consultant. Episode Highlights [02:15] How Candice applied her Master of Education background to the public relations sector. [08:30] Using instructional design principles to improve your PR client onboarding process. [15:45] Proven strategies for defining your core services and establishing healthy boundaries. [24:20] Overcoming self-doubt and positioning yourself as a premium communications consultant. [32:10] The specific systems Candice uses to streamline her daily workflow and boost productivity. About Candice Smith, MEd Candice Smith, MEd, is a strategic communications professional who leverages her educational background to help brands and practitioners tell better stories. With a deep understanding of how people learn and process information, she builds compelling public relations campaigns and helps fellow solo professionals refine their business systems. You can connect with Candice and learn more about her work on LinkedIn. Related Episodes & Additional Information Episode 325: Structuring Your Solo PR Business for Sustainable Growth Episode 312: Going Big by Going Small Resource: Solo PR Pro Premium Membership Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today’s dynamic professional landscape. Take the Next Step in Your Solo Journey If you found value in this conversation, we encourage you to subscribe to That Solo Life on your favorite podcast platform and leave us a review. To connect with a supportive network of like-minded independent practitioners, visit soloprpro.com/join and join our community today. Your thriving solo business awaits!
