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Brand for GoodAuthor: Lorraine Schuchart
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 180: Influence Is the Currency of Your Market
Episode 180
Tuesday, 17 February, 2026
Last week, we retired the Attention Myth. This week, we go one level deeper. If attention is no longer the advantage, what is? In Episode 180, I make the case that we've moved from an attention economy into an influence economy—and most brands are still optimizing for the wrong currency. Attention is rented. Influence is owned. Attention spikes. Influence compounds. In this episode, I explore: The difference between rented visibility and owned reputation Why being seen no longer guarantees being chosen How influence transfers confidence—not just information Why judgment, clarity, and human signal matter more in an AI-saturated market The return of long-form thinking as a credibility signal What it actually means to build authority that carries forward If your marketing feels active but not cumulative… If you're visible but not converting the way you should… If you suspect the real issue isn't content volume but positioning depth… This episode will challenge how you measure traction. Because influence doesn't reset to zero. It builds. Brand for Good Links Reach out for a review of your content: connect@prosperforpurpose.com Register for the Brand Influence Accelerator: https://bia.prosperforpurpose.com/ Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/website/episode-180-influence-is-the-currency-of-your-market
