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Entrepreneur ConundrumAuthor: Virginia Purnell
Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Hourly Financial Planning Without the Sales Pressure — Lori Atwood of Fearless Finance
Episode 257
Monday, 4 May, 2026
Lori Atwood is the founder and CEO of Fearless Finance, a fiduciary financial planning firm offering hourly advice without sales pressure, minimums, or judgment. With 25+ years in finance (including investment banking, asset management, and private equity), Lori founded Fearless Finance to change how people access financial guidance—especially during the messy middle of life and business growth. Key Discussion Themes Why Lori built a firm that doesn’t sell products or manage assets under management The “asset accumulation” stage: real-life planning for ages ~28–55 A simpler alternative to detailed budgets: one discretionary pool that keeps the plan intact The most common planning friction: arriving with a “non-negotiable everything” mindset How to know when you can quit your job and go full-time on a business idea Salary vs. growth: modeling costs, customer acquisition, and expansion timing Why happiness impacts finances more than most people want to admit Listener Takeaway If you want your finances to feel calmer, the goal isn’t perfection—it’s clarity. Know your runway, simplify your spending system, and make decisions that reduce stress instead of compounding it. Guest Website fearlessfinance.com Guest Social Links Instagram: https://www.instagram.com/fearlessfinance/ Facebook: https://www.facebook.com/fearlessfinance TikTok: https://www.tiktok.com/@fearlessfinance LinkedIn: https://www.linkedin.com/company/fearless-finance/ CTA Want to explore hourly fiduciary planning? Visit fearlessfinance.com and use Virginia as the promo code for $50 off your first meeting. Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com
