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The Better Business ShowAuthor: Narrative Matters
For organisations that want to change the world, The Better Business Show offers insight, inspiration and hope by exploring the people and companies proving that sustainable business models do work. Language: en-gb Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#80 Chirrup: Measuring nature with a microphone
Tuesday, 15 April, 2025
Biodiversity loss is one of the biggest, least understood risks facing our food system – and businesses are waking up to it. But measuring nature has never been easy. This time, we meet Conrad Young, founder of Chirrup, a startup using birdsong and bioacoustics to track biodiversity across farmland.Conrad shares how a quiet moment during the COVID lockdown inspired him to build a technology that helps retailers and suppliers, like Tesco and Diageo, get a clearer picture of ecological health in their supply chains. We explore why biodiversity matters to business, what birds can tell us about ecosystem resilience, and how smart tech is helping brands move from good intentions to real impact.In this episode:Why biodiversity loss is a major business riskThe science behind bioacoustics and birds as indicators of ecosystem healthHow Chirrup’s tech works – and who’s using itWhat farmers really think about biodiversity monitoringWhy nature is finally becoming part of the brand storyWhether you’re in sustainability, sourcing, or just care about the future of food, this one’s for you.#biodiversity #supplychains #sustainability #betterbusiness #chirrup #regenerativeagriculture
