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HearSayAuthor: maslansky partners
The language experts from maslansky partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table along with a colleague or two and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Language of MAHA & Vaccines
Episode 11
Tuesday, 11 November, 2025
It's no secret that America's trust in vaccines is declining, fast. Childhood vaccination rates are dropping, and nearly one in three Americans now questions what used to be a no-brainer. Then there's the "Make America Healthy Again" movement. Once dismissed as fringe, it's become a rapidly growing force reshaping the national conversation. If you're a communicator or business leader, you're probably already feeling the pressure. The old rules don't work. Talking about "science" doesn't persuade. Even the word "vaccine" can blow up in your face. So what do you say when the language itself is under attack—and how do you say it so people will actually listen? In today's environment, this is more than just a messaging challenge; it's a survival skill. In this episode, we reveal some strategies that can help you break the deadlock, connect with skeptical audiences by communicating effectively about vaccines, and turn a polarizing issue into a moment of real leadership. _______________________________________________________________________________________ Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts. Questions? Email us at podcast@maslansky.com. We would love to hear from you! Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners. Like to know more about what we do? Head over to our website.











