HearSay

Author: maslansky partners

The language experts from maslansky partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table along with a colleague or two and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.
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Language: en

Genres: Business, Marketing

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The Language of MAHA & Food Ingredients
Episode 1
Wednesday, 4 February, 2026

The rules have changed. Food and beverage brands that market artificial ingredients used to have breathing room. Not anymore. With MAHA gaining real momentum in Washington, the conversation around "healthy," artificial additives, and what we put in our bodies has become impossible to ignore—and it's moving fast. If you're a communications or business leader, you're already feeling the pressure. The old playbook doesn't work. Talking about the "science" doesn't persuade. Even the words themselves can blow up in your face. So what do you say when the language itself is contested—and how do you say it so people will actually listen? In Episode One of our sixth season, we reveal strategies to help you navigate this moment of change, find language that actually connects, and position your brand to lead—not just survive—through what's coming next. _______________________________________________________________________________________ Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts. Questions? Email us at podcast@maslansky.com. We would love to hear from you! Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.