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Stream DetroitStream Detroit showcases the people making it hap Author: Stream Detroit
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Big Digital Thinkers: Kinetic Social
Monday, 19 December, 2016
Social media gurus Kinetic Social join the gents in the studio for a glimpse into the new world of social media inter-connectivity. Show notes: 00:01:06:18 Tell us about Kinetic Social? 00:03:10:00 - Spectrum social impact 00:05:10:24 What happens on the social side? 00:04:26:09 - Targeting specifics in Social Media 00:06:29:21 - Every Social Media platform is different 00:07:48:25 Pinterest 00:09:33:29 There is still a lot of knowledge and education necessary in this space 00:12:38:18 Nature of Walled Gardens 00:16:17:27 - The Grünt 00:15:06:23 - How are people consuming content these days? 00:19:43:18 - Taking the plunge, what's the target? 00:19:06:10 - Focus on retail and CPG 00:17:40:09 - Jack of all trades, master of none? 00:21:09:28 - What is the play for the automotive category? 00:24:50:29 - Diversifying, innovating... 00:26:35:27 - Outbound platform vs research experiment 00:22:57:28 - Origins 00:36:57:20 - Capturing consumers in 'that' moment 00:28:34:19 - Verticality???? 00:34:22:25 - Boosting organically 00:29:37:21 - Platform specific guidance 00:31:56:15 - Creative refreshes 00:38:01:08 - Association with the content 00:33:17:15 - Engage by audience 00:35:17:16 - Discovery vs connectivity 00:39:46:09 - differences between platforms 00:42:30:19 - What's next for Kinetic?
