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The Content 10x PodcastAmy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing! Author: Amy Woods
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Do You Align a B2B Content Strategy to Business Goals?
Episode 355
Wednesday, 6 May, 2026
Is your content strategy built around your business goals, or just your content calendar?Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What’s this content doing for the business?” the answer isn’t always there.That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place.In this episode, which is part two of our seven-part B2B content strategy series, host Amy Woods breaks down where a content strategy should start. She shares how to understand business goals from a content point of view, all the way to gathering the audience insight that makes it all click into place.Find out:Why understanding business goals is the only right starting point for a content strategyWhat business goals look like in a content context (from brand awareness to employer brand)How the buyer journey shapes what you create and whyWhy B2B buying is more complex than most content strategies account forWhere to find real audience insight and what to do with itImportant links & mentions:Blog post about this episode: https://www.content10x.com/355Part one of our strategy series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkAmy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:00:00 Content Without Purpose00:57 B2B Content Strategy Series Intro01:38 Free B2B Content Operations Benchmark Assessment02:18 Start With Business Goals04:52 Mapping the Buyer Journey05:26 Matching Content Types to the Journey07:03 Why B2B Buying Is Never Just One Person08:08 Gathering Audience Insights09:45 The House Analogy: Matching Content to the Moment10:59 Measurement and KPIs — Preview11:43 Wrap Up and Next EpisodeAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
