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The Content 10x PodcastAmy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing! Author: Amy Woods
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Sales and Marketing Relationship: Why Most Teams Get It Wrong and How to Fix It with Freya Ward
Episode 361
Wednesday, 12 August, 2026
Ever felt like sales and marketing are speaking two different languages, even when they're ultimately chasing the same goal– to help the business grow and succeed?Getting the two departments to work together is one of the more persistent challenges in B2B, and it shows up everywhere from content strategy to the CRM.In this episode, Amy Woods sits down with Freya Ward, Associate Managing Director at Headley Media, to unpack what causes friction between sales and marketing teams, and what a stronger working relationship looks like in practice.From reframing what "lead leakage" really means to a surprisingly simple way to use AI before a high-stakes meeting, Freya brings the perspective of someone who sits at the intersection of both departments every day.Find out:Whether there's any truth to the old saying that marketing's job is to break sales, and sales' job is to break opsThe content that genuinely helps sales, and the content that tends to gather dustWhat lead leakage looks like in practice, and why "not right now" isn't the same as "no"The 95/5 rule, and why it changes how you should think about contentWhat marketing can learn from AI-powered sales calls, and where you still need human judgmentA really practical way to use ChatGPT or Claude before walking into a meeting with salesAnd Freya's advice for building a stronger relationship between sales and marketingImportant links & mentions:Freya Ward on LinkedIn: https://www.linkedin.com/in/freya-ward-8a715725/Headley Media: https://www.headleymedia.com/team/freya-ward/Freya’s podcast: B2B Marketers: Off the RecordB2B Content Operations Benchmark (free)Amy on LinkedInContent 10x websiteAmy’s book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
