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The Content 10x PodcastAmy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing! Author: Amy Woods
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Build a B2B Podcast with Personality and Purpose with Jess Cook
Episode 352
Wednesday, 25 March, 2026
What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there?Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand.In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast – a show that we have the pleasure of working on at Content 10x. From scrapping the original concept to building a LinkedIn presence that's become a genuine awareness magnet, Jess shares how personality, specificity, and a smart content strategy combine to make a show that really stands out.Find out:Why Jess scrapped the original podcast concept and started over from scratchThe show's purpose: arming marketing leaders with how to have better conversations with their CEOs and solve problemsHow she named every episode like a Seinfeld script - and why that specificity worksThe decision to record in-person and how it transforms chemistry and production qualityHow LinkedIn personal branding has become Vector's most powerful awareness channel How encouraging the whole team at Vector to post has amplified their reachThe planned and surprise benefits of a strong B2B podcast How 'Vector-on-Vector' — using their own platform in their own marketing — has become their best proof pointWhat's coming next for Vector in 2026, including the “Ghost Tour Tour” and season 3 of the showImportant links & mentions:Jess on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/Vector’s Website: https://www.vector.coVector’s podcast This Meeting Could’ve Been A Podcast: https://vector.transistor.fm/people/jess-cookVector episode Josh Overthrows Jess and Gets Cancelled: https://vector.transistor.fm/episodes/josh-overthrows-jess-and-gets-canceledContent 10x Podcast Episode 302: How to Maximize Content with a Small Team with Jess Cook: https://www.content10x.com/302Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
