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The Content 10x Podcast  

The Content 10x Podcast

Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing!

Author: Amy Woods

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com
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Language: en

Genres: Business, Entrepreneurship, Marketing

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How to Gain Cultural Buy-in for Your Employee-Led Content Program with Sarah Goodall
Episode 351
Wednesday, 4 March, 2026

People trust people over one-size-fits-all messaging and logos.Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen.In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder of Tribal Impact, to discuss the importance of gaining cultural buy-in for employee-led content to make a real long-term impact.In this conversation, we discuss:Why people trust content from their peers over traditional brand messaging.The importance of building and nurturing employee trustWhy today’s buyers and consumers want to know the person behind the brandHow to measure growth ‘what good looks like’ with employee-led contentThe reasons why you should view LinkedIn as a networking platform instead of a marketing platformHow to shift your cultural mindset and treat your employee-led program as a sustainable initiative, not a one-off campaignImportant links & mentions:Our main series blog post on ‘Why Employee-Led Content Is the Biggest B2B Advantage in 2026’: https://www.content10x.com/why-employee-led-content-is-the-biggest-b2b-advantage-in-2026/Sarah on LinkedIn: https://www.linkedin.com/in/sarahgoodall/Tribal Impact’s Website: https://www.tribalimpact.comAmy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

 

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