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The Content 10x PodcastAmy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing! Author: Amy Woods
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Not All Content Works Everywhere (And Why That’s a Good Thing)
Episode 347
Wednesday, 7 January, 2026
In this first episode of 2026, Amy Woods makes the case for one word that should guide your B2B content decisions this year: intent.Because while AI has made it easier than ever to publish at speed, a volume-first approach often creates content that is lacking purpose and feels generic (and gets ignored).Amy explores why audiences show up with different mindsets on different platforms, why one-size-fits-all repurposing rarely works, and how getting clearer on your intent (engagement, clicks, DMs, shares, leads) helps you create content that performs better - and feels more natural to make.If you want a smarter content repurposing strategy in 2026, start here.Find out:Why not all content works everywhere (and why that should never be the goal)How platform intent changes audience behavior (even when it’s the same person)How to repurpose the same idea in different ways without copy/pasting across channelsTips for matching your marketing intent to platform intent so you measure success properlyHow three simple questions can improve your content decisions instantlyImportant links & mentions:Blog post related to this episode: https://www.content10x.com/347Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
