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I Do Wedding Marketing PodcastAuthor: Nina Addeo
The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz
Episode 205
Wednesday, 25 February, 2026
In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz.And okay, yes… I fully invited him on because I had pricing questions of my own. Lucky for us, he delivered.We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you.We talk about:The 5 Pricing Archetypes: Profit, Relationship, Impact, Capacity, and ExternalWhy pricing feels “icky” sometimes (and what’s actually happening)How to raise prices without panicking about losing bookingsSetting boundaries as a relationship-driven wedding proDetermining your true capacity (especially as a parent or solo business owner)Why profit should be part of your pricing strategy without sacrificing heartThis conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it.Resources and Ways to Connect with Danison:Connect with Danison on Instagram: @bowtieandbizTake the Pricing Archetype Quiz: bowtieandbiz.com/priceVisit Danison’s website to learn more: Bowtie & BizAs always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛Follow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
