NN/g UX Podcast

Author: Nielsen Norman Group

The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
Be a guest on this podcast

Language: en

Genres: Technology

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)
Episode 57
Wednesday, 28 January, 2026

Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences instead of differentiating them, the risks of personifying AI tools, and the practical ways practitioners can use psychology and AI together to automate the tedious parts of work while staying human-centered and creating products that truly fit into people’s lives.About Thomas Watkins: Bio | LinkedInThe Design Psychologist PodcastProduct-Led Growth Leaders Podcast3Leaf Consulting (Thomas’ Design Team)Related Live Online Training: The Human Mind & UsabilityFree NN/g Study Guides & Articles:Psychology Study GuideHumanizing AI Is a TrapThe ELIZA Effect: Why We Love AIThe 4 Degrees of Anthropomorphism of Generative AI