NN/g UX Podcast

Author: Nielsen Norman Group

The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
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55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)
Episode 55
Monday, 1 December, 2025

The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.Connect with Ned Dwyer: LinkedInLearn more about Great QuestionSubscribe to Great Question’s NewsletterLearn about UX: nngroup.com/learningRelated NN/g Courses & Articles:ResearchOps: Scaling User Research (UX Certification course)Democratize Research in 5 Steps (free article)Democratization of UX (13-min video)