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The Healthtech Marketing ShowAuthor: Adam Turinas
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-tos on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and health tech entrepreneur. The show is presented by Health Launchpad in partnership with HIMSS and Healthcare NOW Radio. Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The AI Pipeline Growth Roadmap: Framework to Action
Monday, 30 March, 2026
If you've been following this series on AI and pipeline growth, this is the episode where it all comes together. Over the past five episodes, I've walked through four pillars of an AI-driven pipeline growth framework: signal intelligence, orchestration, execution and acceleration, and governance and learning. In this final episode, I want to help you take action.I know that looking at a framework this size can feel as overwhelming as it does energizing, so I've distilled everything into three practical moves you can start with today. I'll walk you through an honest self-audit using five questions that will tell you exactly where your gaps are, how to identify a quick win you can show results from within 60 to 90 days, and how to start building in a way that compounds over time rather than stalls. There is a companion blog post; you can read it here. This provides the detailed steps in written form.I also give you a preview of a free resource I've been building alongside this series: 30 detailed AI use cases for pipeline growth in healthcare technology, each with a step-by-step workflow and a 30-day pilot plan. You do not need to tackle all 30. You just need to find the two or three that match where you are right now. If you want a clear, actionable path forward on AI and pipeline growth, this episode is worth your time.Key Topics:"(00:00)" - Introduction "(02:27)" - Who this episode is for: the energized and the overwhelmed"(03:30)" - Series recap: the four pillars of AI pipeline growth"(08:26)" - Why trying to do everything at once is the wrong approach"(09:22)" - Move 1: The honest audit, five questions to assess where you stand"(13:00)" - Move 2: How to find your quick win within 60 to 90 days"(15:20)" - Move 3: How to build to compound, connecting pillars into a sequence"(16:50)" - Preview of the 30 AI use cases for pipeline growth resource"(19:44)" - How to use the use case document as a starting point"(20:26)" - Closing thoughtsCheck out the previous episodes in our AI Pipeline Series:The AI Pipeline Growth GapAI and Signal IntelligenceOrchestration – The Decision Layer of AI GrowthAI-Enabled Growth - Execution and AccelerationWhat Does Your AI Know? The Governance Framework for AI-Powered Pipeline GrowthHere is the link to my episode with Nick PanayiAI-First Marketing at ScaleIf you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.
