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Farmer's Inside TrackInspiration for South Africans farmers and agripreneurs Author: Food For Mzansi
The Farmer's Inside Track podcast is proudly presented by www.FoodForMzansi.co.za. It is aimed at South Africas up-and-coming farmers and new entrants into farming and agri-businesses who need information and inspiration to help them start up and get up to sprinting speed as commercial producers and/or agri-processors. Join the farmers' members club www.farmersinsidetrack.co.za Facebook www.facebook.com/foodformzansi.co.za Twitter & Instagram @foodformzansi.co.za Food For Mzansi's WhatsApp line 27 81 889 9032 Language: en Genres: Business, Entrepreneurship, Life Sciences, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From farmer to CEO: Building an agripreneur mindset
Episode 543
Sunday, 18 January, 2026
In this episode, we speak with Steven Francis, CEO and founder of Franchising Made Easy, about how farmers can move beyond production to become successful agripreneurs. Francis shares practical strategies for adding value to farm produce, diversifying crops, and accessing both local and export markets. He explains how farmers can see themselves as CEOs of their own farms, adopt an entrepreneurial mindset, and identify opportunities for fast-moving crops to strengthen cash flow. Listeners will gain insight into using market information and pricing tools, building farm management and technical skills, and preparing produce for premium markets through effective branding.
