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B2B Podcasting Insights - From Listeners To LeadsAuthor: Podknows Podcasting
Most branded podcasts, designed by businesses, are content wallpaper polite, vague, interchangeable, and strategically pointless. This show is the opposite. B2B Podcasting Insights is for founders, CMOs, consultants, and operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. This isnt about brand awareness. Its about belief specifically, the kind that makes a prospect say Yeah, I already trust you. We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No 10 tips. Just how to make your branded B2B podcast actually move deals. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Your B2B Podcast Isn’t Working Because You’re Solving the Wrong Problem
Episode 6
Sunday, 7 December, 2025
Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your sales calls• Why “topics” make your show sound like a 2014 panel discussion• The shift from brand awareness to belief-building• Simple ways to turn your podcast into a pipeline machine, not a weekly choreIf you want episodes your ideal clients recognise themselves in, this is the one to listen to.Want me to help you with all this? https://podknows.co.uk/auditJust want free insights sent directly to your inbox each week? https://podknows.co.uk/email/
