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The Property Management Podcast with That Property MumAuthor: Kylie Walker
The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If youve ever wanted to crack the secret to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every daythis is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How to Become an Attraction Agent With Tara Bradbury
Episode 254
Tuesday, 24 March, 2026
The idea of becoming an attraction agent sounds simple, but in reality it requires a very different approach to how many businesses operate day to day. Instead of constantly chasing leads, referrals and growth, the focus shifts to building a presence where opportunities come to you. This conversation explores what actually drives that shift – from how you show up in your market, to how you communicate your value, and the consistency required to build trust over time.I’m joined by Tara Bradbury, Director of Active Agents in Hervey Bay, who shares her experience across property management, BDM and business ownership. Tara offers a grounded and practical perspective on what it takes to stand out, especially when starting from zero. From community involvement and client experience to social media visibility, reputation management and leveraging the right technology, she breaks down how strong, sustainable growth is built through intentional actions rather than quick wins.There is also a clear message here for leaders navigating growth in a changing market. Relying on one source of business or outdated processes is no longer enough. Agencies need to stay adaptable, regularly review their strategies and ensure their systems genuinely support the experience they promise. For property managers, BDMs and business owners, this is a conversation that challenges the traditional hustle mindset and offers a smarter, more sustainable way to build momentum and long-term success.“It’s not who you know. It’s who knows you. That is the most important thing out there.” - Tara BradburyWe cover:Concept of becoming an "attraction agent" in property managementTransition from chasing leads to attracting business through reputation and trustImportance of aligning business development strategies with personal comfort levelsRole of transparency, confidence, and trust in investor-agent relationshipsUtilization of technology and software for enhanced property management servicesImpact of social media and community engagement on visibility and client attractionStrategies for handling client feedback and reputation managementBalancing professional commitments with personal life in property managementImportance of ongoing education and personal development resourcesEncouragement for agents to be proactive and adaptable in their business approachesKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-mediahttps://courses.thatpropertymum.com.au/5-misktakes-replayDigital Marketing and AI Academyhttps://courses.thatpropertymum.com.au/digitalmarketingyesConnect with Tara Bradbury:https://activeagents.com.au/Connect With Kylie:Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/Follow Kylie on Facebook - https://web.facebook.com/thatpropertymumConnect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...Explore Kylie's Website - https://www.thatpropertymum.com.au/Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum
