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The Property Management Podcast with That Property MumAuthor: Kylie Walker
The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If youve ever wanted to crack the secret to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every daythis is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Why Every Real Estate Agent Needs A Strong Email Marketing Strategy With Kylie Walker
Episode 167
Friday, 9 May, 2025
Email marketing is one of the most overlooked tools in the real estate industry, but it's also one of the most powerful. Unlike social media, where you're at the mercy of algorithms, email gives you direct access to your audience and the chance to build genuine, long-term relationships.Whether you're nurturing cold leads, showcasing your expertise, or keeping clients in the loop, email lets you stay front of mind in a personal and consistent way. It's not just about selling, it's about creating value that builds trust and drives action.In this episode, I’m diving into how to turn your inbox into a lead-generating, relationship-building machine with the right strategy behind it.I’ll walk you through the basics of building an email list, creating consistent value-packed content, and using tools like ChatGPT to make the process easier. If you’ve been relying solely on social media, this is your sign to start nurturing your audience in their inbox too, starting with a simple newsletter or freebie.“It's like planting a seed. You might not see the results straight away, but if you keep nurturing that list, you'll build relationships that actually convert.”- Kylie WalkerWe explore:Importance of email marketing in the real estate industryBuilding an email list through lead magnets and valuable contentChoosing the right tools for email marketing managementSegmenting the audience for tailored messagingProviding consistent value to engage the audienceIncorporating strong calls to action in emailsEmphasizing consistency over perfection in email campaignsLeveraging AI tools for content creation in email marketingNurturing relationships through email rather than focusing solely on social mediaEncouragement to create freebies or newsletters to start building an email listDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie’s ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerateBook a Strategy Call with Kylie:...
