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Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesAuthor: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur
Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you can better serve your audience. Hear stories from agencies, consultants, CEOs and founders who felt called to transform lives through education. Although a lot of podcasts focus on online courses as a means to passive income, you wont find that here. Instead, youll hear from people driven to democratize education and deliver results. Instructional Design, video and audio, engagement, on-boarding, workshops, group programs, marketing your course, launching your course, automation, building authority and trust, social media, getting things done, outsourcing and everything that works (and doesn't work) to help you create a profitable online course that changes lives--including your own! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Writing Copy & Case Studies that Work for You with Joel Klettke
Episode 130
Wednesday, 17 June, 2020
What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy! Episode Quotes"The best way to grow your client base is to network and make connections.""My strategy has always been to solve problems in public, be useful first, worry about selling later.""It's not about genius, it's about discipline and repetition.""Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it.""I don’t want to work to make a living. I want to work to build a life." Listen to Learn00:21 - Rapid 5 Questions04:45 - How Joel got into copywriting09:41 - Going freelance growing a client base13:14 - The shift to course creation 18:17 - Marketing as a service-based business24:23 - How Joel started Case Study Buddy32:51 - Copywriting best practices & pitfalls40:36 - Leveraging audience feedback 45:39 - Tips on copywriting for course creators 47:52 - Exciting things coming up from Joel Connect with JoelBusinessCasualCopywriting.comCaseStudyBuddy.comFollow Joel on Twitter! Looking for the Transcript?Episode 130
