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The Whole Marketer podcastAuthor: Abigail Dixon
Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marketers and the profession today; from technical skills, latest thinking and soft skills, to leadership and personal understanding so that you can thrive in today's challenging yet rewarding profession. For more information visit www.thewholemarketer.com Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
Episode 163
Monday, 16 March, 2026
Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss not only this but why it's vital for marketers to develop the skills and behaviours to be brave and embrace being different at work and in their lives as a whole. Abby's guest expert on today's episode is Amy Kean, best-selling author, columnist, speaker, voice for change in the advertising and media industry and founder of Good Shout which is an L&D company that brings out the human in people. As a strategist and creative leader, Amy trains teams on how to communicate, collaborate and learn from one another, championing unrepresentative voices and pushing businesses to move from token gestures to tangible action. In this episode, Amy shares her of definition of embracing difference, why we shouldn't play it safe, culture vs trends, why difference matters in marketing and practical ways for you to embrace difference. Plus Amy's advice for marketers of tomorrow. 00:00:00 Introduction to the Podcast and The Power of Being Different 00:03:40 What Does Embracing Difference Mean? 00:05:23 Front Stage vs. Backstage Selves 00:09:15 Leadership Pressure to Perform and Prove Themselves 00:12:53 The Japan Airlines Buddhist Monk Case Study 00:17:31 The Power of Difference in Marketing 00:22:31 Why Difference Matters 00:25:45 Cultural Trends vs. Fads 00:28:16 Unlocking Difference: Confidence and Self-Belief 00:30:08 Practical Ways to Embrace Difference 00:35:57 Creativity, Safe Spaces, and Community Support 00:37:18 Career Highs and Learnings 00:43:10 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: 💥 Amy Kean 💥 | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
