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Run a Profitable GymAuthor: Chris Cooper
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chriss goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them. Language: en-us Genres: Business, Entrepreneurship, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Help First: How to Boost Gym Sales Without Slimy Tactics
Episode 668
Sunday, 13 April, 2025
If you own a gym, you must sell.That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness.Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service.He lays out the Help First funnel, which has four sections:IntroductionConversationInvitationConversionIt's a system characterized by honesty, and it allows gym owners to move from "selling" to "helping":If you are trying to get only what you want, you are selling.If you are trying to supply what they want and need, you are helping.This mindset shift will make all the difference when a desperate person is asking you how to lose 20 lb. As a coach, it's your duty to tell that person exactly how to solve the problem and offer your expert help. If you remember that, you'll change more lives and close more sales.LinksGym Owners UnitedBook a Call0:01 - Intro0:33 - The Help First strategy3:29 - How to start conversations6:35 - How to extend an invitation12:22 - Sales: the first act of coaching14:30 - The Prescriptive Model
