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Anewgo of New Home SalesAuthor: Anya Chrisanthon and John Lee
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Death of the Funnel: AI’s Impact on New Home Sales-170
Episode 170
Tuesday, 6 January, 2026
Send us a textIn this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.In this conversation, we cover:Why the traditional sales funnel is officially brokenHow AI is changing buyer intent, discovery, and decision-makingThe rise of “signal” over SEO and paid trafficWhy AI won’t replace your job—but someone who knows AI mightHow roles like OSCs, sales teams, and marketers must evolveThe growing need for a Chief AI Officer (CAIO) in homebuilding organizationsThis episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.
