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Anewgo of New Home SalesAuthor: Anya Chrisanthon and John Lee
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Brand or Bland? How Regional Builders Can Win on Story, Not Incentives-183
Episode 183
Wednesday, 15 April, 2026
Send us Fan MailIs your brand helping buyers trust you or just adding to the noise? Genevieve Benson, Director of Strategic Partnerships at Milesbrand, joins Anya Chrisanthon to break down how regional and private builders can compete in today's uncertain market through authentic storytelling, emotional brand positioning, and a customer journey that builds trust at every touchpoint.Genevieve and Anya cover how to find your unique brand voice, when to do a refresh vs. a full rebrand, how to use real buyer stories to drive emotional connection, and where the biggest friction points are in the new home sales journey from first click to warranty.Whether you are a small regional builder or scaling into new markets, this episode is a practical guide to standing out without outspending the nationals.Topics covered: -Authentic brand voice and storytelling for builders -Customer journey mapping and friction point identification -Brand re-skin vs. full rebrand -Using psychographics and buyer data for stronger messaging -Building a brand bible and training your team to live the brandAnewgo is an all-in-one new home sales and marketing platform built for home builders. From AI-ready websites and interactive floorplans and sitemaps to AI Sales Assistants and data analytics, Anewgo helps builders create personalized buyer journeys, engage leads with interactive content, and convert more sales.Watch every episode hereLove the show? Rate and review us on Apple Podcasts
