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Anewgo of New Home SalesAuthor: Anya Chrisanthon and John Lee
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Mystery Shop 2025: OSCs vs No OSCs (And Why Leads Get Ignored)
Episode 176
Tuesday, 10 February, 2026
Send a textBuilders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows (Blue Gypsy Inc.) and Carol Morgan (Denim Marketing) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors (OSCs).Download the Full Report HEREWe cover what the mystery shop tested (50 builders, real form submissions, 30-day tracking), why “no personalized email within 5 minutes” is still a thing in 2025, and what builders can do immediately without over-automating their prospects into oblivion (yes, we’re talking 74 marketing emails in 30 days 😬).In this episode:What the Online Homebuyer Mystery Shop measures (speed, frequency, channels, responsiveness)The OSC vs non-OSC performance gap—and why it keeps happeningPhone, text, and video email: what’s working and what’s being ignoredAutoresponders that actually help (and the mistakes that hurt)“Minimum viable OSC program” for smaller buildersThe non-negotiable KPIs builders should track weekly
