Pharma Sessions

Author: Jonathan Kaskey

Navigating pharmaceutical launch excellence through strategy, technology and career stories. (And sharing fun moments too!)
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Genres: Business, Health & Fitness, Medicine

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Kaskey's Hierarchy of Needs for Medical Affairs with guest Stephen Dodge, SVP of Medical Affairs for Madrigal Pharmaceuticals
Episode 7
Tuesday, 9 April, 2024

Kaskey's Hierarchy of Needs in Medical Affairs: Steering towards Successful Product LaunchesThis episode of Pharma Sessions delves into the evolving role of Medical Affairs in pharmaceutical launches, emphasizing its transition from a supportive to a strategic partnership position. Stephen Dodge, SVP of Medical Affairs at Madrigal Pharmaceuticals has launched 25 products, and shares insights into the crucial involvement of Medical Affairs in launch strategies. The discussion translates the framework of Maslow's Hierarchy of Needs to Medical Affairs, particularly during product launches. Key areas discussed include understanding the foundational needs of Medical Affairs, such as organizational structure and the essential skills for personnel, as well as higher-level needs like engagement with key opinion leaders, evidence generation, and publication planning. The episode also touches on the importance of transitioning from planning to execution, ensuring effective communication and ongoing refinements to meet the ultimate goal of a successful product launch.00:00 Welcome to Pharma Sessions: The Evolution of Medical Affairs00:33 The Impact of AI on Medical Affairs: Insights from MAPS Annual Meeting00:58 Exploring the Hierarchy of Needs in Medical Affairs02:16 A Deep Dive into the Medical Affairs Professional's Journey04:57 The Strategic Role of Medical Affairs in Pharmaceutical Launches08:24 Building the Foundation: Organizational Structure and Team Dynamics13:32 Elevating Medical Affairs: From Strategy to Execution27:27 The Pinnacle of Medical Affairs: Achieving Self-Actualization in Launch Success33:02 Reflecting on the Fulfillment and Complexity of Medical Product LaunchesThe views expressed on this episode are our own and do not reflect those of our respective employers.Pharma Sessions is hosted by Jonathan KaskeyFollow along on LinkedIn: https://www.linkedin.com/in/jonkaskey/Or join the Pharma Sessions Substack:www.pharmasessions.substack.com