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The Healthcare CEO ShowAuthor: Allegrow
The Healthcare CEO Show brings together leading voices from across the healthcare industry to delve into the forces shaping healthcare today. From innovation and strategy to culture and technology, were on a mission to unearth the insights and stories of healthcares most influential leaders. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Scaling Compassionate Care through Franchising With Shelly Sun Berkowitz (BrightStar Care)
Episode 15
Tuesday, 30 September, 2025
In this episode of The Healthcare CEO Show, host Daniel Fernandez sits down with Shelly Sun Berkowitz, Founder and Executive Chairwoman of BrightStar Care. Since launching in 2002, Shelly has grown BrightStar from a single-location startup into a national leader with 435+ locations and nearly $750M in revenue, while redefining how families access both medical and non-medical home care.Shelly shares how a deeply personal experience inspired her to create BrightStar Care, why she took the leap into franchising, and the pivotal investments in technology, staffing, and accreditation that fueled national growth. She opens up about the weight of leadership through crises like COVID-19, navigating private equity partnerships, and balancing the demands of scaling a brand with her role as a mother.The conversation explores the evolution of home care, franchise leadership lessons, and why reinvention is essential in a changing healthcare landscape. Shelly also offers hard-earned advice on succession planning, choosing the right partners, and leveraging innovation, from AI automation to national accounts, to deliver consistent, high-quality care.📌 Powered by: Allegrow 👍 If you found this episode valuable, please LIKE, SHARE, and SUBSCRIBE for more conversations with leading healthcare executives. 💬 Join the Conversation: What’s the most important factor in scaling healthcare while staying true to your mission? 🌐 Follow Us: Facebook: https://www.facebook.com/AllegrowAgency/LinkedIn: https://www.linkedin.com/company/allegrowagencyInstagram: https://www.instagram.com/allegrowagency/
