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Black Box of Content MarketingPodcast series "Unboxing Content Marketing" is pa Author: Black Box of Content Marketing
Podcast series "Unboxing Content Marketing" is part of Tekes-funded research project Black Box of Content Marketing. In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers. The research project is carried out in co-operation by the Jyvaskyla University School of Business and Economics, and University of Tampere. Learn more at: r.jyu.fi/blackbox. Language: en Genres: Science Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Engagement
Monday, 5 March, 2018
Content marketing often aims at engaging consumers. But what is consumer engagement? How to foster engagement and what kind of outcomes does engagement have? On our last episode of "Unboxing Content Marketing" we talk about engagement with associate professor Elina Jaakkola from the Turku School of Business and Economics.
