Content Logistics

Author: Baylee Gunnell

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If youre on a small but mighty team this show is for you. Were talking to the experts - learning all their tips and tricks then sharing them with you. We dont gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
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Language: en-us

Genres: Business, Marketing

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How to Build an Authentic Visual Identity in the Age of AI
Monday, 1 December, 2025

In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real.Stewart explains how the craving for authenticity comes from a flood of fake news, AI-generated assets, and overproduced visuals. He offers practical guidance on balancing original content, stock licensing, and AI tools, stressing the value of clear visual identity and small details that build trust. Stewart also walks through the differences in licensing, why model releases matter, and how teams can use mood boards and consistent filters to create a coherent brand look.Throughout the conversation, Stewart calls on marketers to focus on storytelling over chasing trends or perfect prompts. He encourages teams to experiment, evolve, and keep their creative edge by embracing the tools at hand without losing sight of what makes content relatable and human.