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Marketing On PointAuthor: Wander Creative
Marketing On Point is the new podcast from Wander Creative, hosted by founder Matt Hadley. Each episode dives into practical strategies and fresh insights to help brands cut through the noise and truly connect with their audience. In this podcast, well be sharing knowledge that weve gained through our experience in the digital marketing space (think advertising, social media management, business). So, whether youre an artist trying to gain traction around your music releases, a small business seeking to grow your clientele, or if you fall anywhere in between this podcast will provide you with everything you need to feel equipped and confident to navigate the ever-changing world of digital marketing. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 31: Pure Sugar
Episode 23
Tuesday, 23 September, 2025
What happens when a brand fakes a soda launch? Liquid Death’s “Pure Sugar” campaign shows us just how much bold marketing can shake up the status quo. In this episode of Marketing On Point, we dive into one of the most daring (and brilliant) stunts of recent years. From casting actors to creating a viral prank, Liquid Death’s campaign wasn’t just entertaining — it was a masterclass in modern marketing. Tune in to discover what makes this stunt work, the key strategies behind it, and how your business can apply these lessons to build your own billion-dollar brand. Listen/Watch Now: YouTube Spotify Apple Amazon
