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LEVEL UP: A Wedding Photography + Videography PodcastAuthor: Taylor Petrinovich & Kelley Gilster The Level Up Co.
Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22 years of combined experience in the wedding industry.Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmaking photography podcast for creatives striving for MORE in their businesses.The wedding industry can be a challenging place to build a career, and we are here to help.https://thelevelupco.com/ Language: en-us Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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247: The Real Reason Niching Down Attracts Luxury Wedding Clients
Tuesday, 13 January, 2026
What if the thing holding your business back isn’t your talent or the market, but your hesitation to let go?In this episode of The Level Up Podcast, we sit down with Cheyenne of Cheyenne Films to talk about the power of niching down, choosing specialization over being everything to everyone, and making strategic decisions that actually move the needle. Cheyenne shares her journey from offering everything under the sun to going all-in on filmmaking, and how that clarity transformed her brand, her confidence, and her momentum.We dive into why luxury clients value specialists, how rebranding is about more than aesthetics, and what it looks like to align your business with the planners, vendors, and venues you want to work alongside. We also have an honest conversation about building a business through major life transitions, including pregnancy, postpartum, and motherhood, and why simplifying your offerings can open the door to more sustainability and growth.If you’re a wedding photographer or filmmaker feeling stretched thin, creatively unfulfilled, or stuck trying to please everyone, this episode will challenge you to think bigger, simplify your approach, and commit to where you’re headed next.You are more capable than you think. Clarity creates momentum. And growth starts when you decide to GO FOR IT.Save your seat now for our brand new Magnetic Brand Masterclass where we walk through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth here https://thelevelupco.com/masterclassTimestamps:00:00 - 03:24 | Life, Business, and Setting the Tone for a New Season 03:25 - 07:54 | From Doing Everything to Realizing It Wasn’t Working 07:55 - 12:41 | Niching Down, Specializing, and Rebranding with Intention 12:42 - 18:01 | Aligning Your Brand with Luxury Clients and Creative Partners 18:02 - 26:23 | Motherhood, Time Management, and Redefining Success 26:24 - 40:15 | Sustainability, Letting Go of Scarcity, and Long-Term Growth Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.The Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:🔗Instagram: https://www.instagram.com/thelevelupco/🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/🔗Kelley's Instagram: https://www.instagram.com/618studios/💻Website: https://thelevelupco.com/
