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Author: Shiva Manjunath

Conversations with interesting people across the digital marketing spectrum about all things experimentation.
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Language: en

Genres: Business, Marketing

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Where Are The Ethics In Experimentation?! ft. AJ Long
Episode 2
Tuesday, 10 February, 2026

Is 'ethics' something we've undervaluing when it comes to experimentation? Should we actually care about this nerd stuff of 'ethics'?!Well, yes. Obviously. AJ "Does No Wrong" Long joined Shiva to chat about this specifically, as someone who works in the fantasy sports realm of things, ethics can be a contentious subject. We got into:- Why "users first" is really the only way to foolproof ethnical experimentation (and low-key, the only great way to run a business long term) - How PrizePicks fosters 'responsibility' in fantasy sports (really cool things they're doing there)- How to set (and enforce) guardrails in programs. Which is stupidly important in experimentation, when people want to break it down and hack it as much as possibleGo follow AJ on LinkedIn:⁠https://www.linkedin.com/in/angusjlong/Also go follow Shiva Manjunath on LinkedIn:⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠Subscribe to our newsletter for more memes, clips, and awesome content!⁠⁠https://fromatob.beehiiv.com/