From A to B

Author: Shiva Manjunath

Conversations with interesting people across the digital marketing spectrum about all things experimentation.
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Language: en

Genres: Business, Marketing

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Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman
Episode 4
Tuesday, 14 April, 2026

Are manipulation and bribery the keys to building a culture of experimentation?No. (Well, maybe)Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-driven thinking and experimentation. It's different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there!We got into:- Tips on navigating stakeholders (especially in a remote-first workplace)- Better ways to run meetings and tell stories with data-The value of your personal brand in scaling testing programsGo follow Jenni on LinkedIn:⁠https://www.linkedin.com/in/jennibruckman/Also go follow Shiva Manjunath on LinkedIn:⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠Subscribe to our newsletter for more memes, clips, and awesome content!⁠⁠https://fromatob.beehiiv.com/