 |
Pet Accountant PodcastAccountant for pet professionals Author: Victoria Clark
The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media. Language: en Genres: Business, Entrepreneurship, Kids & Family, Pets & Animals Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
How to get clients without begging or discounting
Episode 112
Monday, 16 March, 2026
Do you feel like you have to offer discounts just to attract new clients?In this episode, Vicky shares practical strategies for growing your pet business without lowering your prices or chasing clients. Inspired by conversations and observations at Crufts, she explains why visibility, clarity and trust are far more powerful than discounts.Many pet professionals believe the only way to win new customers is to compete on price. But in reality, the businesses that grow sustainably are the ones that clearly communicate their value and build strong relationships within their local pet community.In this episode, Vicky discusses:Why defining your unique selling proposition (USP) is essentialHow to stand out in a crowded pet industryThe power of educational content in building trust with potential clientsWhy partnerships with local pet businesses and vets can drive referralsHow optimising your Google Business profile helps clients find you more easilyThe goal isn’t to beg for business or compete on price — it’s to position your pet business as the obvious choice.If you want more of the right clients and fewer price shoppers, this episode will help you rethink how you attract and retain customers.Key TakeawaysDefining a clear, unique selling proposition (USP) helps your business stand out in the competitive pet industry.Sharing educational content builds trust and authority, attracting clients without needing to offer discounts.Partnerships with local pet businesses and veterinary practices can create valuable referral opportunities.A well-optimised Google Business profile improves visibility and credibility when potential clients search online.Focusing on value and relationships leads to stronger, longer-term clients.💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾
