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CIM Marketing PodcastThe CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Author: CIM The Chartered Institute of Marketing
The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, weve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Engineering the next era of hybrid experiences
Episode 117
Wednesday, 25 March, 2026
In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern marketing.Kelly explains why the real innovation isn’t in shiny new tech, but in how you use existing technologies to tell better stories, shift behaviour, and build brand loyalty. From large-scale skyline installations and AR-enhanced environments to carefully measured engagement and ROI, she reveals how brands can move beyond “Instagrammable moments” to create transformative, narrative-led experiences that audiences remember long after the lights go out.Whether you’re working on live events, brand experiences, or digital campaigns, this episode will help you rethink how immersion fits into your marketing mix, and how to justify the investment.Want to know more? Check out the CIM Content hub now for all things marketing. Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk
