CIM Marketing Podcast

The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry.

Author: CIM The Chartered Institute of Marketing

The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, weve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.
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AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026
Episode 113
Wednesday, 26 November, 2025

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Tune in to learn:• Why AI adoption fails in many organisations—and how to unlock real ROI• How agentic AI and conversational search will disrupt traditional search models• Why hyper-personalisation is becoming business-critical for growth and retention• The ethical, operational, and data governance guardrails needed to balance automation and human augmentation If you’re a CMO, marketing strategist, digital leader, or innovation-focused creative, this episode is your roadmap to thriving in a prompt-driven, AI-first future. Want to know more? Check out the CIM Content hub now for all things marketing.Thanks for listening to this season, if you have any thoughts or topics you'd like us to cover, get in touch with us at podcast@cim.co.uk