 |
CIM Marketing PodcastThe CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Author: CIM The Chartered Institute of Marketing
The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, weve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
Marketing a hit TV series with Sky
Episode 115
Wednesday, 25 February, 2026
In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series. Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content. This podcast will:• Explore how Sky creates winning marketing campaigns for its shows• Reveal how Sky leverages third-party media to create shared audience experiences• Look at how innovation pairs with traditional red‑carpet moments in the Sky marketing mix Whether you work in entertainment, brand marketing, or are simply curious how today’s biggest TV hits break through the noise, this episode gives you an inside look at the process, from first green light to global launch and beyond. Want to know more? Check out the CIM Content hub now for all things marketing. Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk
