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Call Me Back - with Dan SenorAuthor: Ark Media
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Does the Start-Up Nation brand need a rebrand? - with Yonatan Adiri and Yael Wissner Levy
Episode 528
Sunday, 5 July, 2026
As Americans mark Independence Day, we're revisiting one of the most popular episodes of What's Your Number?, a conversation that feels even more relevant today. Yonatan Adiri and Yael Wissner Levy are joined by Dan Senor, host of Call Me Back and co-author of Start-Up Nation which revolutionized the world’s respect for Israel and its entrepreneurial spirit and successes. Nearly two decades after the book's publication, Israel's tech sector is stronger than ever, yet the country's global brand faces unprecedented challenges. What does this mean for Israel’s reputation, innovation and its place in the world? Dan also remembers his young friend, the late Israeli entrepreneur and investor Zaki Djemal, whose final essay on Israel's future and memorial service are linked below. Read a tribute to Zaki Djemal and his white paper here. Watch Zaki Djemal’s memorial service here. ____ Call Me Back is made possible by our subscribers. If these conversations are where you turn to understand Israel and the Jewish world, consider joining them. It's what keeps this show going. Become a Subscriber - Inside Call me Back ____ In this episode: 08:00 – How Start-Up Nation changed Israel's image 14:35 – Israel's brand crisis after October 7 19:10 – Why global investors keep doubling down on Israel 25:55 – Does Israel need a new audience? 32:15 – The rise of defense tech 37:35 – AI, brain drain, and Israel's next challenge 44:30 – Does the "Start-Up Nation" reputation still apply? 46:55 – How would Dan characterize Israel's brand now? More Ark Media: Want to join Ark Media? Check out our careers page for new openings. Explore Israel Votes Listen to Ark News Daily Listen to For Heaven's Sake Listen to What’s Your Number? Newsletters | Ark Media | Amit Segal | Nadav Eyal Instagram | Ark Media | Dan X | Dan Dan Senor & Saul Singer’s book, The Genius of Israel Get in touch Credits: Ilan Benatar, Beth Pearlman, Brittany Cohen, Ava Weiner, Martin Huergo, Mariangeles Burgos, and Yuval Semo
