EGGS! The Podcast

Author: Ryan Roghaar and Michael Smith

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and morewe discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guestsusually experts in a field or subjectwe drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.
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Language: en-us

Genres: Business, Entrepreneurship

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Eggs 463: How Immersive Customer Experiences Drive Business Growth with Jason Friedman
Episode 463
Thursday, 23 April, 2026

SummaryIn this episode, Jason Friedman shares his journey from theater lighting to transforming retail and business experiences through intentional, immersive customer journeys. Discover how to apply theatrical principles to create engaging, results-driven customer interactions and scale your business effectively.TakeawaysTheater principles applied to businessCreating immersive customer experiencesThe importance of intentionality in marketingChapters00:00 From Theater to Business: A Journey Begins04:21 The Power of Intentionality in Customer Experience07:30 Transforming Retail: The Footlocker Case Study10:30 Crafting the Customer Journey: Reverse Engineering Success13:25 Creating Immersive Experiences: Engaging the Senses16:27 The Art of Over-Delivery: Finding Balance in Customer Service29:37 The Power of Authenticity in Customer Service34:02 Emotional Connections and Customer Experience38:14 Managing Customer Expectations42:02 Addressing Disconnects in Customer Experience47:45 The Importance of Customer Feedback52:13 Creating Value Beyond the SaleConnect with Jason: https://www.cxformula.com/https://www.linkedin.com/in/thejasonfriedman/Credits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggsthepodcast.com@eggsthepodcast on X and InstagramMike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar