The Spin Sucks Podcast with Gini Dietrich

Author: Gini Dietrich, Founder of Spin Sucks

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, lets come together and work as one to grow organizations. We can change the PR industry...together.
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Language: en

Genres: Business, Careers

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The PESO Model® Diagnostic: What Peppa Pig Can Teach You About the Difference Between a Campaign and a System
Episode 398
Monday, 22 June, 2026

A cartoon pig ran one of the most integrated campaigns I've seen in years—and it still leaves the most important question unanswered. In this week’s Spin Sucks podcast episode, I run the Peppa Pig pregnancy campaign through the PESO Model® Diagnostic to show you the difference between a brilliant campaign and an actual operating system: one has a finale, the other never ends. Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ Explore the PESO Model® Certification: https://spinsucks.com/peso-model-certification/ Read the full article: https://spinsucks.com/communication/peso-model-diagnostic-peppa-pig