Aggressive Balance with Dennis Morton

Powerful discussions designed to help you become a more confident decision maker.

Author: Morton Brown Family Wealth

A common term in the financial industry, aggressive balance is used to describe the optimal investment portfolio. Dennis Morton, a Certified Financial Planner, entrepreneur, and former U.S. Army captain believes the same can be said for life and leadership. In his role as founder of Morton Brown Family Wealth, Dennis sees the transformative impact on financial lives when people become confident leaders. In this podcast, Dennis calls on his network of mentors and influential leaders to share how they cultivate the confidence to attain aggressive balance in both their professional and personal lives.
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Language: en

Genres: Business, Entrepreneurship, Management

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Creating an Authentic Brand Story - EP12
Episode 12
Thursday, 10 February, 2022

Now, more than ever, differentiation is top-of-mind for businesses who are investing heavily in attracting and retaining employees. In this episode, I am joined by John Dodds, a brand and marketing strategist and founder of The Sharp End, LLC. Having worked with multinational companies on marketing and communication strategies, John is passionate about taking an authentic approach to building and communicating your brand story. In our discussion, John shares why he dubs this point in time "The Great Realization" and how companies can use their unique story to attract and retain employees.In this episode we explore:Defining your reputation as a brand and what makes you specialCreating a truthful narrative around the promise you make to clients, employees, and your communityUnearthing the uniqueness of your brand and how that feeds employee retentionAcknowledging that "The Great Resignation" is a reaction and how companies should be digging in to understanding what makes them specialEmbracing the intangible values in your company and workforceGrounding your brand in simple storytelling and embracing your heritage and legacy storyWriting meaningful content grounded in a true understanding of your productIf employee retention is a top concern as a manager or business owner, this episode is for you.Resources mentioned in this episode:The Boat That Rocked - popular movie made about the Pirate Radio movementDark Angels Writing Group - weekly writing community hosted by John SimmonsWe Me Them and It by SimmonsDoodlin' on WDIY - evening jazz program hosted by John DoddsConnect with Dennis on LinkedIn or email dmorton@mortonbrownfw.com. To learn more about Dennis and his team, visit www.mortonbrownfw.com.