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Ponderings from the PerchConversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. Author: Little Bird Marketing & C-Suite Radio
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities. Language: en-us Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Driving Consumer Insights from Quantitative Research
Thursday, 16 July, 2026
*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to learn more about where you listen, how you listen, and what kinds of conversations you want more from the show. Click here to take the survey.* Why would a business built on staying out of the data start shaping it? Because neutrality no longer wins the work. Trust does. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Aron Wilson, director of research at EMI Research, a sampling organization now running full-service quantitative studies. Wilson designs the surveys, screens the respondents, and writes the reports himself, work that used to sit outside EMI's job description entirely. Staying neutral used to mean staying out of the process. The old approach meant blending the panels, handing off the data, with no stake in what it all means. Full-service work erases that distance. Own every stage, and you now must take responsibility for whether the people answering the questions actually want to be there. "It's not just about quality," Wilson explains. "We want to make sure that those people who get through are engaged. In order for the end client to be happy, the respondents need to be happy." For the EMI team, client and respondent happiness now depend on a single company designing the study, running the sample, and writing the report. That is either the most efficient thing to happen to research in years or the quiet end of a check nobody built a replacement for. And it is not just a short-term view they’re taking. EMI runs its own research on research. Their annual comprehensive report on the people taking its surveys includes tracking exactly where they start dropping off, and more. The full report is a doozy. Take a look at the data yourself in EMI's Sample Landscape Report. Music written and performed by Leighton Cordell Sponsors: Marketers, raise your hand if you're tired of AI buzzwords with zero practical takeaways. Yeah, we thought so. That's exactly why Insights Marketing Day exists. Mark your calendar for September 18th in Chicago, where you'll learn straight from marketing heavy-hitters like Andy Crestodina, Paul Kirch, Marc Hans, Kristi Zuhlke, Heidi Dickert, and yours truly, Priscilla McKinney. And right now, before summer wraps up, you can save two hundred dollars on your ticket with our Early Bird special. Just use promo code EARLYBIRD (all one word) at checkout. But hurry, this deal won't last. This isn't a conference. It's a marketing advantage. Grab your tickets at InsightsMarketingDay.com Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance.
