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Let's Talk BusinessAuthor: Meny Hoffman
Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. "How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?" Meny Hoffman, CEO of Ptex Group and founder of the Let's Talk Business Platform, will interview some of the world's most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they've had to overcome, how they've reached successand their candid advice for how you can do the same.Meny lives by one simple belief that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let's Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let's Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon be Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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HOW TO PICK THE RIGHT SALES LANE | Episode 2 with Meny Hoffman & Pinchus Shiff
Episode 237
Sunday, 8 February, 2026
This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb --- Why do great salespeople fail in the wrong company… and average ones win in the right one? In episode two of the Let's Talk Business sales series, Meny Hoffman continues the conversation with Pinchus Shiff, co founder of Friday, going deeper into one of the most misunderstood parts of sales success: environment and industry. This episode isn't about motivation or hustle. It's about choosing the right place to sell, the right product to stand behind, and the right setup that lets salespeople actually win. They break down why passion for the product matters more than talent, how the wrong industry can drain even the best salesperson, and why company culture can quietly make or break performance. From construction to payroll, from enterprise deals to quick closes, this conversation gets brutally practical about how different personalities thrive in different sales environments. You'll learn 👉 How to choose the right industry for your personality 👉 Why liking your product isn't optional 👉 The difference between high ticket and volume sales and who each is for 👉 Why first time salespeople fail without the right environment 👉 How to tell if it's you… or the company holding you back If you're in sales, thinking about switching industries, or hiring salespeople and wondering why results are inconsistent, this episode will save you years of trial and error. This is episode two of the sales series. We're building this step by step. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why this sales series exists 01:40 Is sales really for everyone 05:30 People skills vs real sales skills 10:20 Why most people quit sales too early 15:10 Introvert vs extrovert in sales 19:40 Commission only vs salary debate 24:10 When effort is there but results are not 28:30 How to know if you picked the wrong setup --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup
