Working Forward

Author: PeopleForward Network

Working Forward explores future-of-work trendsfrom AI to remote workto help leaders plan ahead. Global experts share insights and strategies to thrive in a rapidly evolving world.
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Genres: Business, Management, Technology

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The Psychology of Swag: Why We Keep What We Keep
Monday, 13 April, 2026

That branded mug on your desk might be doing more than holding coffee. It could be shaping memory, emotion, and loyalty in ways most leaders never stop to consider. Eric and Crissy have a fascinating conversation on the psychology behind why some merchandise becomes meaningful while most gets tossed aside. Together, they explore how neuroscience, sensory engagement, and emotional attachment influence whether a simple object turns into a lasting brand connection. From favorite pens and nostalgic mugs to innovative gifting strategies that drive real engagement, Crissy shares practical insights leaders can use to make every branded moment intentional and impactful. If you have ever wondered how to turn everyday touchpoints into powerful relationship builders, this episode will change how you think about swag, storytelling, and the small details that shape culture. Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN's YouTube for more insights like this! Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Emotional connection determines whether branded merchandise is remembered Utility increases frequency of use and brand visibility Sensory engagement strengthens memory and loyalty Choice increases perceived ownership and product value Intentional gifting drives measurable engagement and influence