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Pregnancy & Postnatal Entrepreneurs Collective PodcastAuthor: Niamh Cassidy, IBCLC
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity. Language: en-ie Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Teacher to Birth Worker: A Story of Courage, Change & Choice
Episode 72
Tuesday, 3 February, 2026
In this episode, Niamh is joined by Aoife Lennon, perinatal educator, IBCLC, former Home Economics teacher and founder of Bumps & Bainne. Aoife describes herself as a “full-time challenger of the polite nonsense that surrounds birth and breastfeeding” — and this conversation very much lives up to that energy.Aoife shares her journey from nearly 20 years in secondary teaching to building a values-led birth work business, shaped by her own birth experiences, motherhood, and a powerful shift in priorities. We talk honestly about fear, identity, financial risk, mindset work, and what it really takes to step away from a “safe” career and back yourself.This episode goes deep into themes that so many birth workers grapple with but don’t always say out loud: – feeling called to this work but unsure how to make it sustainable – the emotional weight of leaving a pensionable job – the importance of community (or “the village”) in both motherhood and business– why not everyone needs to like you ... and why that’s actually a good thing– leaning into your authentic voice online, even when it feels uncomfortableAoife also speaks candidly about building her business slowly and steadily, charging her worth, and the role that mindset and peer support have played in helping her stay the course. This is a conversation about courage, feminism, motherhood, and redefining success on your own terms without the hustle-bro nonsense.If you’re a doula, lactation consultant, antenatal educator or birth worker who’s ever thought “there has to be another way”, this episode will land right in your chest.Connect with Aoife:Instagram: @bumps_and_bainneWebsite: www.bumpsandbainne.ieIf this episode resonated with you, send us a DM and let us know what landed. These conversations matter — and you’re not meant to do any of this alone.Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now! Connect with Me Instagram Facebook Linked In
