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Pregnancy & Postnatal Entrepreneurs Collective PodcastAuthor: Niamh Cassidy, IBCLC
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity. Language: en-ie Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Stop Overcomplicating Your Marketing: What Actually Works for Birth Workers
Episode 79
Wednesday, 25 March, 2026
If marketing your birth work business feels overwhelming, confusing, or like something you should be doing but don’t actually enjoy… this episode is going to be a bit of a reset.In this conversation, I’m joined by Charlie Cleary, a marketing simplification strategist who helps women build businesses that actually work for their lives — not ones that leave them burnt out or glued to the algorithm.We talk about what’s really going on when marketing feels hard, why so many women struggle with pricing and visibility, and how to create a marketing approach that feels aligned, sustainable and actually works.Because the truth is — it’s not that you’re bad at marketing. It’s that you’ve probably been trying to do too much, in ways that don’t suit you.In this episode, we cover:Why marketing feels so overwhelming (especially for birth workers)The problem with “should-based” business adviceWhy doing less can actually grow your business fasterThe link between pricing, confidence and visibilityHow your mindset impacts your marketing (more than any strategy)Why women often undercharge — and how to start shifting thatThe importance of putting more money into the hands of womenHow to choose marketing strategies that suit your energy and lifestyleWhat to do if you hate social media (yes, really)How to repurpose your content instead of constantly creating moreWhy storytelling is one of the most powerful marketing tools you haveKey Takeaway:You don’t need to be on every platform. You don’t need a complicated strategy. And you definitely don’t need to burn yourself out trying to grow your business.You need a way of marketing that feels good, fits your life, and allows you to show up consistently — as yourself.A Few Lines That Might Stick With You:“You’re not bad at marketing — you’re just doing too much.”“The safest job you can have is one you’re in control of.”“If you don’t feel confident in your prices, you won’t sell them.”“Tell your story — it can never be wrong.” Connect with Charlie:https://www.linkedin.com/in/charlie-clarey-marketing-consultant/https://www.instagram.com/charlieclareyconsulting/Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now! Connect with Me InstagramFacebookLinked In
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