The Marchitect

Author: The Compete Network by Klue

The tide has turned, b2b buyers and sellers interactions have changed and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.Produced by The Compete Network by Klue.
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Language: en

Genres: Business, Careers, Marketing

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Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow
Episode 5
Wednesday, 2 October, 2024

Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies.Hosts: Rowan Noronha & Julien SauvageGuests: Tamara Grominsky & Beth RogersProducer: Grayson OttenbreitEditor: Stephen DespinsTIMESTAMPS:(00:00:00) Introduction(00:01:53) Exploring Product Launches(00:03:57) The Role of Product Marketing in Launches(00:06:22) Creating Alignment in Product Launches(00:09:06) Establishing Launch Teams(00:17:21) Prioritizing Market Segments in Launches(00:20:22) Setting Objectives and KPIs for Launches (00:30:14) Crafting the Launch Plan(00:48:05) Engaging and Enabling Sales Teams(00:54:17) Coordination and Cadence of Product Launches