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The BIG5D PodcastThe BIG5D Podcast features interviews with entrep Author: The BIG5D Podcast
The BIG5D Podcast features interviews with entrepreneurs, business leaders, investors, and others driving the adoption of digital marketing and commerce tools by small businesses in Africa and the Middle East. The "Big Five" in this context are search, social, mobile, location, and payments. This podcast is produced by BigFiveDigital and The Africa B2B Tech Report. Send inquiries to info@bigfivedigital.org Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 57: Bianca Waterberg, Nspyre
Saturday, 26 July, 2025
Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa. This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO. Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly." The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for. Our Sponsor This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com). “Answering your 'local' questions with unique data & insights”
