Just Get Started

Author: Brian Ondrako

The Just Get Started Podcast is your go-to guide for breaking free from self-doubt, stepping outside your comfort zone, and taking action toward the life and business you truly want. Each episode dives into the real, messy journey of starting something newwhether it's leaving corporate, launching an idea, landing your first clients, or pushing past the mental barriers that try to hold you back. Through tactical insights and raw, relatable conversations, you'll gain the clarity, confidence, and motivation to stop overthinking and to just get started!
Be a guest on this podcast

Language: en-us

Genres: Business, Entrepreneurship

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

#475 Cooper Simson - Portfolio Manager at Martell Ventures
Tuesday, 25 November, 2025

AI used to feel like a “someday” technology. Now it’s a power tool founders can use this weekend to build real products, validate ideas, and even qualify leads while they sleep. In this episode, I’m joined by Cooper Simson of Martell Ventures to talk about the real front lines of AI: shutting down a profitable AI startup, spotting bad ideas in a hype cycle, and using AI to build, sell, and iterate faster—without getting lost in the noise.Topics we cover:When AI actually “caught fire” and why development is becoming commoditizedHow Cooper turned grant writing into an AI startup (and why he shut it down even though it was working)Practical signals it might be time to wind down your product or pivotThe difference between product validation and true product–market fitWhat Martell Ventures looks for in founders (domain expertise + speed of action)Common AI founder mistakes: copycat products, no defensibility, and one-and-done toolsWhy so many founders struggle with sales (and how to sell problems, not features)How to use AI to 10x your output: system prompts, voice-to-text tools, and AI lead qualifiersA simple 2-step playbook to go from idea → customer conversations → weekend MVPCooper’s own “just get started” moment building a Shopify sales-tax tool for his fiancée’s businessChapters:0:00 – Introduction1:30 – Cooper’s first AI startup: grant-writing software in the “GPT 1.0” days 5:30 – Knowing when to shut down a ‘working’ business (government risk, sunk cost, AI catching up)10:10 – Rapid Fire Q1: The Post-It note he’d give the next generation (“Just go sell”) 11:35 – Rapid Fire Q2: Mantra when things get hard (glass-half-full & keep the sail up) 12:30 – Rapid Fire Q3: Priorities when everything feels urgent (Eisenhower Matrix in real life) 14:15 – Rapid Fire Q4: Staying motivated when the wins are slow to come 16:10 – Rapid Fire Q5: Cooper’s next Just Get Started moment (Shopify sales-tax tool for his fiancée)20:45 – What makes an AI idea worth building vs “because we can build it” 24:00 – Common founder mistakes: copycat AI, no defensibility, one-time-use tools & ignoring churn 29:15 – Why founders struggle with sales (and how to sell the problem, not the product) 33:30 – Practical AI for founders: voice tools, system prompts, AI callers & weekend MVPs 39:07 – Two concrete steps to go from idea → conversations → AI-built productFind Cooper Online:Website: https://www.danmartell.com/ventures/ LinkedIn: https://www.linkedin.com/in/cooper-simson-896957b1/ Instagram: https://www.instagram.com/cooper.simson/Find your host, Brian, online:Web: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/If you’re an early-stage B2B Founder, learn to “un-suck” at sales, one newsletter at a time:📨 Sales Skills For Founders newsletter https://salesskillsforfounders.beehiiv.com/subscribe