Just Get Started

Author: Brian Ondrako

The Just Get Started Podcast is your go-to guide for breaking free from self-doubt, stepping outside your comfort zone, and taking action toward the life and business you truly want. Each episode dives into the real, messy journey of starting something newwhether it's leaving corporate, launching an idea, landing your first clients, or pushing past the mental barriers that try to hold you back. Through tactical insights and raw, relatable conversations, you'll gain the clarity, confidence, and motivation to stop overthinking and to just get started!
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Language: en-us

Genres: Business, Entrepreneurship

Contact email: Get it

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#483 Casey Brown - Your Prices Are Too Low and You Don't Even Know It
Tuesday, 17 March, 2026

Casey Brown, pricing expert and author of Fearless Pricing, shares her journey from chemical engineer to entrepreneur and pricing consultant. Casey unpacks why most businesses — regardless of size or industry — are leaving money on the table due to fear-based pricing decisions. She explains the psychology behind underpricing, the dangers of unnecessary discounting, and why a customer objecting on price is actually a buying signal. Casey also gets personal about her path from poverty to Fortune 500 to founder, the lessons of niching down early, the importance of meditation, and her evolving pursuit of a more intentional, peaceful pace of work.Chapters:00:00 Intro & Elevator Pitch03:10 The Origin of a Pricing Geek05:20 The Leap from Corporate to Entrepreneur10:10 Niche Down Sooner13:55 Post-It Note Wisdom17:50 Mantra & Mindset Under Pressure19:30 Imposter Syndrome & Self-Doubt26:55 Pricing Blind Spots & Fears30:55 How to Set the Right Price42:20 Price Objections Are Buying Signals44:50 Why You Need Pricing Meetings47:40 Action Item & Fearless PricingFind Casey Online:Personal Website: www.caseybrown.comBusiness Website: www.boostpricing.comLinkedin: www.linkedin.com/in/caseybrownboost/Youtube: www.youtube.com/@boostpricing👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com