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The CX4CA ShowAuthor: Horizontal Digital
The CX4CA podcast is one of a few podcasts that focusses on talking about Customer Experience and Digital Transformation in the emerging economies. We aim to bring guests from across all industries and brands to talk about their experiences with Customer Experience across the Middle East, Africa and India. In each episode, we will aim to extract real-world examples as well as touch on anectodes related to specific industries based on the guest. CX4CA translates to 'Customer Experience 4 Competitive Advantage' and we hope to empower our listeners with the experience of our guest speakers in the hope to help marketers and digital teams build better customer experiences. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI Meets Integration: MuleSoft as a Digital Powerhouse for Brands in the Middle East
Episode 14
Monday, 21 October, 2024
In this special episode of the CX4CA podcast, George Smith, Regional Managing Director EMEA at Horizontal Digital, sits down with Wian Gaggero, Solution Architect at Exah, and Francios Kleynhans, Integration Architect at Exah to explore the game-changing potential of Salesforce's MuleSoft in the Middle East. The conversation uncovers the unique features of the platform, its advanced integration abilities, and how MuleSoft harnesses the power of AI in its systems to personalize the customer experience. They also tackle critical data residency concerns in the region. Tune in for an insightful look into the future of digital innovation with MuleSoft.
