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Engaging in the NextAuthor: Association Briefings
An original podcast from Association Briefings where we talk about whats next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue. Language: en Genres: Business, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 39 - Branding with Heart: Guiding Associations with Vision and Values
Episode 39
Wednesday, 28 May, 2025
In honor of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, we’re spotlighting two inspiring leaders in the association world—Ellen and Walter Kim, the husband-and-wife team behind GRAPHEK, a creative agency dedicated to serving mission-driven organizations. In this episode, Ellen and Walter share their journey of building a firm rooted in purpose, collaboration, and community impact. We explore the powerful role of intentional design in advancing an organization’s mission, the difference between a brand refresh and a full rebrand, and why strategic creativity is key to long-term success. The Kims also offer insight into how they balance their professional and personal partnership, the importance of stakeholder engagement, and the emotional, human-centered approach that drives their work. It's a thoughtful conversation about branding, purpose, and the people at the heart of every mission.
