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Engaging in the NextAuthor: Association Briefings
An original podcast from Association Briefings where we talk about whats next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue. Language: en Genres: Business, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 50 - From 6-7 to 67: Why the Message Matters More Than Ever
Episode 50
Tuesday, 23 June, 2026
In this milestone episode, hosts Colby Horton and Frank Humada welcome Whitney Meyerhoeffer, director of communications at the American Mental Health Counselors Association, for a conversation about what it really takes to communicate in a noisy world. Whitney explains the difference between marketing and communications, why storytelling and audience segmentation matter more than ever, and how engagement has evolved from simple metrics to a full-time discipline. The discussion explores when associations should take public stances, how communicators can help shape those decisions, and why bringing communications teams into strategic conversations early is essential. Along the way, Whitney shares practical advice for preventing burnout, creating "sacred spaces" for self-care, and building mentally fit teams.
