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Start-up marketing stories: The Marketing HustleAuthor: Lottie Unwin
This is the podcast you didnt know you needed. Tune in to hear unfiltered stories from bold brands on how they do their marketing. Plus what it takes to survive, AND thrive in startup life. Ive been obsessed with getting to the real stories behind brand building my whole career - so tune in every fortnight to hear from leaders of brands you wish you worked for. If you love the pod, please subscribe and leave us a review, it means more than you know. Episodes drop every fortnight Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building a Global Brand Without Paid Media: The CMO behind Ottolenghi’s Growth Strategy - Ep 70
Wednesday, 5 November, 2025
She’s built one of the most beloved food brands on the planet and she’s done it without spending big on ads. Shona Campbell, Chief Marketing Officer of Ottolenghi, shares how she’s turning global awareness into commercial success through partnerships, storytelling and an obsession with earned media.Welcome to the Marketing Hustle - a podcast about the real work behind building bold brands. We go behind the scenes with founders and marketing leaders to hear honest, unfiltered stories of what actually drives growth and cuts through the noise to build something that lasts.Today’s guest is Shona Campbell, Chief Growth and Marketing Officer at Ottolenghi - one of the world’s most iconic food brands. In this episode, Shona shares the fascinating reality of scaling a 23-year-old brand that’s known everywhere, but only truly sold in London. From the evolution of book marketing to launching grocery products and Substack, Shona reveals how Ottolenghi stays relevant, loved and profitable, all with almost no paid media. She also opens up about balancing luxury brand thinking with startup agility, how to protect creative values at scale and why sometimes, saying “no” is the most strategic growth move you can make.
